Ever take a bite of a chocolate chip cookie, only to realize there’s way too much salt? (Like mistaking a tsp for Tbsp? 😊)
A little is fine, but too much makes a hard, bitter hockey puck.
I see the same thing in portfolios. People bring in their statements, and I’m shocked to find investments that either had their moment, never performed well, or worse: have been losing money for years – sometimes longer than 10 years.
How does this happen?Well, it’s a number of reasons, but some advisors:
- Use a cookie-cutter portfolio. It’s easy and compliant (and sometimes required by their firm), but the preset recipe offers few options and potential for lousy ingredients.
- Pile on way too many investments so that it appears more sophisticated and diversified. But this can also hide lousy investments, which can bring down overall returns. More bad ingredients don’t improve the recipe…
- Put together a portfolio they never actually care enough to review or change– even after holding years of annual reviews with their clients.
- Simply don’t know what they’re doing…
What about DIY Investors?They collect investments over the years but hold onto losers, hoping they’ll bounce back.
👉Let’s check your portfolio’s recipe.A quick review could uncover hidden underperformers—so you can stop holding onto bad ingredients and start seeing better results.
Just call and let me know when you're free.
Looking forward to it!
George
248-633-8337